Legal

Privacy Policy

Last updated 1 October 2026

This policy explains what personal data Linkray collects, why, and what you can do about it. It covers customers who use Linkray and people who scan a Linkray QR code.

1. Who we are

Linkray is a product by Studio74, CVR DK46432142, Denmark. Studio74 is the data controller for the personal data described in this policy, unless a section says otherwise.

Questions about privacy, or requests about your data, go to hey@linkray.io.

2. What we collect about customers

When you create an account and use Linkray, we process:

  • Account details: your name, email address and password. Your password is stored only as a one-way hash by our authentication provider, so we can never see it.
  • Billing details: your plan, subscription status, renewal date and a Stripe customer reference. Card details are entered directly with Stripe and never reach our servers.
  • Your content: the names, destination links and colors of your QR codes, and a history of every change to where a code points.
  • Sign-in and security data: session cookies that keep you logged in, and technical logs (including IP addresses) that our hosting and authentication providers keep for a short time to run the service and prevent abuse.
  • Emails we send you: account emails such as sign-up confirmation, password resets, confirmations of plan changes and security notices. We don’t send marketing email.

3. People who scan a Linkray code

When someone scans a Linkray QR code, they pass through a Linkray link that sends them on to the destination. To give the code’s owner scan statistics, we record:

  • the time of the scan, and which code was scanned
  • the approximate location (country, region and city), worked out from the IP address at the moment of the scan
  • the device type, operating system and browser
  • the domain of the referring website, if there is one
  • a code that changes every day, made by scrambling the IP address and browser details with a secret value. It lets us count unique visitors per day and can’t be turned back into an IP address or linked across days

We don’t store IP addresses, don’t set cookies when a code is scanned, and don’t track people across websites. Scans from known bots and link-preview services aren’t recorded.

For this scan data, the customer who created the code decides why it’s collected and is the data controller. Linkray processes it on their behalf. Our Data Policy describes this in detail.

4. Why we use your data

PurposeDataLegal basis (GDPR)
Provide your account and QR codesAccount details, your contentContract, Art. 6(1)(b)
Take payment and manage your planBilling detailsContract, Art. 6(1)(b)
Keep accounts and the service secureSign-in and security dataLegitimate interest, Art. 6(1)(f)
Send account and billing emailsName, email address, planContract, Art. 6(1)(b)
Scan statistics for code ownersScan data (see section 3)Legitimate interest, Art. 6(1)(f)
Keep accounting recordsInvoices and paymentsLegal obligation, Art. 6(1)(c)

5. Cookies

Linkray only uses cookies that are strictly necessary: session cookies that keep you logged in to your account. They’re set when you log in and removed when you log out.

We don’t use analytics, advertising or tracking cookies, and our fonts are served from our own domain, so visiting linkray.io doesn’t share your data with third parties such as Google.

6. Who we share data with

We never sell personal data. We share it only with the providers that run Linkray for us:

ProviderWhat they doWhere
SupabaseDatabase and sign-inEU (Ireland)
VercelHosting and running the appEU (Ireland), with a global network that routes requests
StripePayments and invoicesEU and USA
ResendDelivering our emailsUSA

Each provider processes data only on our instructions under a data processing agreement. We may also disclose data when the law requires it, for example to a public authority with a valid legal request.

7. Transfers outside the EU

Your data is stored in the EU. Stripe, Vercel and Resend are US companies, so some data may be processed in the USA. Those transfers are covered by the EU–US Data Privacy Framework or the European Commission’s Standard Contractual Clauses.

8. How long we keep data

We keep your account and content until you delete them. Deleting a QR code removes its scans and history, and deleting your account removes everything at once. Accounting records are kept for five years, as Danish bookkeeping law requires. The Data Policy lists every retention period.

9. Your rights

Under the GDPR you have the right to:

  • get a copy of the personal data we hold about you
  • have incorrect data corrected. You can change your name and email under Profile
  • have your data deleted. You can delete your account yourself under Profile
  • restrict or object to processing based on our legitimate interests
  • receive your data in a portable format

Email hey@linkray.io to use any of these rights. We reply within one month. If you’re not happy with how we handle your data, you can complain to the Danish Data Protection Agency, Datatilsynet.

10. Children

Linkray is a tool for businesses and isn’t meant for children. We don’t knowingly collect data from anyone under 13. If you believe a child has created an account, contact us and we’ll delete it.

11. Changes to this policy

When we change this policy, we update the date at the top. If a change affects how we use your data in a meaningful way, we’ll email account holders before it takes effect.